Country singer Lynn Bryant and Headline Entertainment, a Los Angeles-based apparel marketing company, will debut a new and unique line of Star Heart clothing at the MAGIC Show in Las Vegas. Bryant will be on hand at the MAGIC Show Feb. 12 – 16 to help launch the new line to retailers and to continue building the Learning For Life story.
Bryant’s fashion line, Star Heart Designs, was created to help fund the Nancy Ferro Learning For Life Foundation, a non-profit endeavor that improves learning skills and guides character development in elementary school children. The star and heart at the core of the line’s original logo build upon Learning For Life’s trademark phrase: Dream Big, Love Bigger.
The Star Heart deal is a first for Bryant, but it also represents the first time that Headline Entertainment, the licensee for numerous movies, video games and rock stars, has geared a line specifically for a charity. The company is affiliated with the movie The Da Vinci Code, the video game Guitar Hero,Kawasaki and—via a licensing agreement with the Signatures Network—such music acts as Madonna, The Beatles, Kiss and Ozzy Osbourne.
Graphic representations of the new designs will be unveiled in Las Vegas at the MAGIC Show, which is presented by the Men’s Apparel Guild In California February 12 – 16. MAGIC is the largest men’s apparel retail show in the world. The highly esteemed show now includes selected women and junior fashions.
“I was compelled to work with Lynn and Star Heart Designs because I like the graphics, I like Lynn and I like where she is going,” Headline President Mike Taylor says. “Learning For Life has a very positive message, and it really looks after the kids that it reaches.”
The line, starting with ball caps and T-shirts, is targeted initially at high-end retailers. A large percentage of the proceeds directly funds Learning For Life, which currently has programs at schools in Nashville and Cordova, Maryland. The program is also being introduced this year in Beverly Hills and is under consideration in Sacramento.
“Obviously we want to help children with their academics,” Bryant notes. “The other part of the program that’s equally important for us is that they build a strong foundation. Learning For Life is seed-planting, and the seed that’s planted is strong self-esteem, good character, making the right choices, and then the flower that sprouts from that seed is confidence for academics, skills on time management and how to study and how to become a good, sound citizen and human being.”
Bryant displays those same kinds of concerns in the way she lives her own life. Her debut album, Woman Enough, featured a wealth of musicians who’ve worked with artists as diverse as Garth Brooks, Linda Ronstadt and Pink Floyd. Her single “When You Get To Be You” appeared on the Billboard Country singles chart and gained exposure on the GAC cable network and CMT.com.
She immediately began funneling much of the proceeds from her music career into Learning For Life, showing a strong desire even as her career is germinating to share her success with the community at large. “Every one of us has gifts,” she reasons. “Learning For Life helps kids to find those gifts and fine-tune them.”